媒體合作形式/Forms Of Media Cooperation
2016/01/11 18:01  | 點擊數:

一般硬廣
硬式廣告是品牌推廣最直接、最有效的宣傳方式,不僅可以及時向觀眾傳遞最新品牌訊息,亦能夠凝聚超強人氣,達到物超所值的推廣效果。另外,電視廣告強有力的感官衝擊力及動態畫面,有別於平面媒體和網絡媒體相對單一的傳播模式,將帶給觀眾視覺與聽覺上的雙重震撼。因此,無論在宣傳效果,抑或宣傳手法方面,電視媒體都更勝一籌。
澳亞衛視推薦目前國際傳媒界最流行的“三文治”廣告播放方式,即單則廣告循環播放兩次,中間穿插其他品牌的廣告。短時間內同則廣告反複出現的播放方式,有助於吸引觀眾眼球,強化觀眾記憶,達到最佳的宣傳功效。
TV comm ercials
TV commercials remain the most direct and effective way to promote a product or brand. They quickly deliver the latest brand messages to the audience, and their ability to drive
response makes them very worthwhile. Different from the largely static advertising models employed by print and online media, TV commercials stimulate both the viewer’s visual and auditory senses, providing a powerful double impact. TV commercials are therefore definitely a better choice, either in terms of their advertising effectiveness or promotional technique. MASTV recommends the “sandwich” method of broadcasting commercials, which is currently popular in international communication media circles. It involves airing a commercial twice, either side of another brand’s commercial. Repeating the same advert within a short space of time helps draw audiences in and boosts viewer recall, producing the optimum outcome.


節目冠名合作模式 

全年度冠名商特贈角標或貼片廣告語
Entitlement sponsorship of programs
Commercial partners who have signed up for an annual entitlement sponsorship receive free corner ads or a pre- or post-program advertising aired right before or after the sponsored program.

通過贊助欄目中冠名的權利亦可實現對品牌的宣傳,伴隨所贊助冠名的欄目的密集播出以及在旗下澳門衛視(在香港的覆蓋範圍超過70%)的重複播出,其宣傳的效果也大於單獨的廣告宣傳。不僅如此,品牌形象亦會伴隨節目每日多次播出的宣傳片高頻次出現。
Entitlement sponsorship is a great way to promote brands. Programs showing sponsor’s titles are broadcast with a high frequency on MASTV, and repeatedly aired on MSTV, an affiliate channel which has coverage of over 70% in Hong Kong. This form of promotion is more effective than individual advertisements. Moreover, the sponsor’s brand image is displayed frequently every day along with the repeatedly broadcast promotional videos of the program.

在新媒體宣傳方面,冠名節目的品牌形象及推廣標語可通過網絡、手機媒體等新媒體平臺以直播或點播的方式高頻次、高曝光度滾動循環出現。
In terms of new media, the sponsor’s brand image and slogan are given a high degree of exposure as the entitlement programs are streamed live or viewed on-demand via new media platforms, such as those available online and through smart phone apps.


贊助企業活動跟蹤採訪報導
做到:大型活動全程跟隨、公司動態重點報導、公益活動公益展播、公司榮譽軟性新聞。欄目播出期間,應贊助商要求,澳亞衛視將調派一組記者採訪贊助商的企業活動,選派王牌主持到場,內容在澳亞衛視新聞資訊欄目《清清早茶》和《午間報導》中播出,即時報導企業動向,提高企業曝光率。
Coverage of corporate sponsor’s activities
Services include: full coverage of large-scale events, reports on key developments, and broadcasting of activities highlighting the sponsor’scorporate social responsibility and positive human-interest stories. If requested, MASTV can dispatch a team of reporters and a top host to cover events at the venue. The news item will be shown on MASTV news programs, including Morning Macau, and the 12:00 News, so as to provide viewers with all the latest updates and increase the sponsor’s exposure.


專案節目製作
配合企業需求製作專案節目達到企業宣傳的效果,組織兩岸四地的優質專業媒體團隊,為客戶提供從腳本、勘景、拍攝、配音到後期製作的全套服務。
Custom content creation
Working closely to the client’s requirements, custom content can be created to deliver the desired advertising outcomes. Expert teams of media specialists from mainland China, Hong Kong, Macau, and Taiwan provide clients with a complete raft of services, including scripts, site surveys, filming, dubbing, and post production.

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