The entitlement sponsor’s brand name will appear before the program’s name and in all the relevant promos, TV guides, and MASTV publications, creating awareness by associating the brand name with a top-quality program.
Here, the program is exclusively sponsored by one commercial partner, whose promotional slogan or tagline, as well as commercial narrative, appears “exclusively,” maximizing visibility. This allows the company to demonstrate its prowess and builds brand fame among target audiences.
Clients can join forces to sponsor and bring a specific program to audiences. This helps build brand fame, create brand awareness, and raise the brand’s profile and reputation
頭標版於節目開始前播出長度為五(5)秒的廣告播出樣式。客戶的商標（l o g o）可出現在標版內，並配以普通話旁白。例子： 節目開始前「X X X X 由XXXXXX贊助播出」尾標版於節目結束時播出長度為五(5)秒的廣告播出樣式。客戶的商標（logo）可出現在標版內，並配以普通話旁白。例子：節目結束時「XXXX由XXXXXX贊助播出」
Promotional tagline or slogan
The sponsor’s promotional tagline or slogan will be broadcast in a five-second slot right after the program promo, which will be aired all day one week before the program’s premiere in randomly chosen time slots. The sponsor’s logo can appear along with its tagline or slogan. Moreover, the client’s name and sponsorship message can be clearly delivered in spoken mandarin. For example: “This program is sponsored by XXXX.”
Opening and closing promo
For an opening promo, the sponsor’s promotional tagline or slogan will be broadcast in a five-second slot before the program starts. The client’s logo may appear along with the promotional tagline or slogan, and the name read out in mandarin. For instance, before the program starts, a narrator can say: “XXXX is brought to you by XXXX.” For a closing promo, this pattern will be repeated at the end of the program.
Tagline or slogan between segments
The sponsor’s logo and promotional slogan will be shown, without audio, for three seconds during advertising segments. This kind of linkage not only helps smooth the transition between program segments, but reinforces the sponsor’s affiliation with the program.
In-program comm ercial breaks
Coming as part of the package, the client’s TV advertisement will be aired in commercial breaks during the program to strengthen the association between the program and its sponsor, and to maximize the advertising effect.