廣告贊助類別/ Sponsorship Categories
2016/01/11 18:01  | 點擊數:

冠名贊助播出
贊助商的名字會放在節目名稱之前,成為「贊助商+節目名稱」,該名稱會在節目宣傳片、電視節目表、澳亞宣傳資料等出現,使贊助商與高素質節目緊密連結在一起。


獨家冠名贊助
贊助商乃節目的唯一贊助商,標版旁白均口頭說明「獨家」字眼,充分顯示客戶實力,給目標觀眾深刻的印象。
 

聯合贊助
廣告商聯同其他客戶贊助某特定節目,把優質的節目傳送給目標觀眾。對於建立品牌地位、增加品牌知名度以及提升品牌級別,極有幫助。


Entitlement sponsorship
The entitlement sponsor’s brand name will appear before the program’s name and in all the relevant promos, TV guides, and MASTV publications, creating awareness by associating the brand name with a top-quality program.

 

Exclusive sponsorship

Here, the program is exclusively sponsored by one commercial partner, whose promotional slogan or tagline, as well as commercial narrative, appears “exclusively,” maximizing visibility. This allows the company to demonstrate its prowess and builds brand fame among target audiences.


Joint sponsorship
Clients can join forces to sponsor and bring a specific program to audiences. This helps build brand fame, create brand awareness, and raise the brand’s profile and reputation


1 贊助商宣傳標版
加插在該節目的宣傳片後長度為五(5)秒的廣告播出樣式。於節目首播前一星期全日在不同時段隨機播出,客戶的商標(logo)可出現在標版內,並配以普通話旁白,清晰明確道出贊助商的名字。例子:「XXXX由XXXXXX贊助播出」

2 節目頭尾標版
頭標版於節目開始前播出長度為五(5)秒的廣告播出樣式。客戶的商標(l o g o)可出現在標版內,並配以普通話旁白。例子: 節目開始前「X X X X 由XXXXXX贊助播出」尾標版於節目結束時播出長度為五(5)秒的廣告播出樣式。客戶的商標(logo)可出現在標版內,並配以普通話旁白。例子:節目結束時「XXXX由XXXXXX贊助播出」

3 節目段落銜接式標版
於節目內廣告時段中插播長度為三(3)秒贊助商之商標,銜接式標版在節目內廣告時段出現(並沒有普通話旁白)段落銜接式標版不同於頭尾標版,能於節
目內起提示過渡作用,同樣令觀眾對贊助商留下深刻印象。


4 節目內廣告位置

乃贊助套裝組成部份之一,於節目內的廣告時段中播出,以強化贊助商與節目的聯繫,加強宣傳效果。


Promotional tagline or slogan
The sponsor’s promotional tagline or slogan will be broadcast in a five-second slot right after the program promo, which will be aired all day one week before the program’s premiere in randomly chosen time slots. The sponsor’s logo can appear along with its tagline or slogan. Moreover, the client’s name and sponsorship message can be clearly delivered in spoken mandarin. For example: “This program is sponsored by XXXX.”

Opening and closing promo
For an opening promo, the sponsor’s promotional tagline or slogan will be broadcast in a five-second slot before the program starts. The client’s logo may appear along with the promotional tagline or slogan, and the name read out in mandarin. For instance, before the program starts, a narrator can say: “XXXX is brought to you by XXXX.” For a closing promo, this pattern will be repeated at the end of the program.

Tagline or slogan between segments
The sponsor’s logo and promotional slogan will be shown, without audio, for three seconds during advertising segments. This kind of linkage not only helps smooth the transition between program segments, but reinforces the sponsor’s affiliation with the program.

In-program comm ercial breaks
Coming as part of the package, the client’s TV advertisement will be aired in commercial breaks during the program to strengthen the association between the program and its sponsor, and to maximize the advertising effect.

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